Much has been written about how we moved from the Age of Information to the Age of Experience. Customer Experience (CX) was deemed the winning strategy for this era, with many technology-enabled businesses winning customers over with digitized experiences (DX). Underlying that view is the secular trend to improving User Experience (UX) – popularized by the world of new technology and human-computer interfaces.
What does all this mean for the healthcare industry? In this age of experience, there’s a lot of discussion about the patient experience.
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